Ben Feldman

CV

Ben Feldman
Petah Tikva, Israel

 

E-mail: feldmben@gmail.com

Phone: 058-6240336

Professional info​
  • VP of Marketing and Brand Manager with 9+ years of local and international experience, extensive knowledge in the digital and social media world, market research, strategy, budget, tactics.

  • Building, managing and optimizing multi-channel campaigns online and offline while managing goals and profitability.

  • Interpersonal communications, high operational ability, flexible thinking, business-marketing vision.

  • Objective, creative, analytical and strategic, capable of organization, leadership, building relationships and dealing with multitasking.

Work experience
Global VP Marketing, AposTHerapy Global, Tel Aviv

Mar 2019 - Now

  • Established a marketing department and a call center, managing and leading marketing efforts for wide audience and clinics in the US, UK and Singapore, in collaboration with the local teams, leading to a 20% increase in sales within six months

  • Strategy, budget, market analysis, forecasts and analytics per territory

  • Leading the rebranding process - research, communication strategy, personas, new websites and marketing collaterals

  • Management of department staff, 3rd party agencies, and technological projects

Director of Marketing, Compulocks Brands, Tel Aviv

May 2018 - Mar 2019

  • E-Commerce Magento websites management and optimization

  • CRO, UX/UI, Feed, analytics, development project management

  • SEO, Content, PPC, social, affiliate, remarketing, programmatic, email

  • Strategy, budget, staff, CRM, conferences

 
Director of Marketing, Meridian Treatment Solutions, Ft.Lauterdale, Florida, USA

Jul 2017 - May 2018

 

  • Data analysis: market analysis, market shares, SWOTS, potential evaluation, market research

  • Marketing strategy and budget planning

  • Social Media Management

  • PPC, SEM

  • Video and graphic design

  • Measuring and reporting of activities

 
Brands manager, RAFA LTD, Jerusalem

2012 - Jul 2017

 

  • Digital campaigns optimization - improved the CTR and other metrics of performance by ~200%, thus saving budgets and optimizing ROI

  • Marketing budget/strategy planning and measurement

  • Branding and product launches – growing brands up to ~50% of market share

  • Managing 4 brands simultaneously in different markets – improving ROI for my company by taking numerous managerial projects

  • Orchestrating elaborate projects and people, including teammates and outside agencies

 

Medical representative, RAFA LTD, Jerusalem

2010 - 2012

 

  • Marketing and sales

  • Area and Key opinion leaders management

  • Local market access and analysis

  • Projects management

 

Languages

English

Hebrew

Russian

Skills
  • Communication

  • Leadership

  • Analytical thinking and research

  • Planning and strategic thinking

  • Marketing campaign management

  • Teamwork

  • Multi-tasking

  • Quick Learner 

  • Work under pressure

  • Able to Build Relationships

  • Adaptable

  • Microsoft Office

 

Education​
Master in Medical Sciences M.Med.Sc
Ben Gurion University, Beer-Sheva, Department of Morphology & Physiology
2008 - 2010

 

  • Dean's List.

  • Thesis:"The contribution of mitochondria in Ca2+-driven signaling abnormalities in malignant cells"

  • Scientific publication                      

    • Coupling of mitochondria to store-operated Ca2+-signaling sustains constitutive activation of protein kinase B/Akt and augments survival of malignant melanoma cells.

    • Lipid rafts couple store-operated Ca2+ entry to constitutive activation of PKB/Akt in a Ca2+/calmodulin-, Src- and PP2A-mediated pathway and promote melanoma tumor growth.

 

Bachelor degree in Medical Laboratory Sciences B.Med.Lab
Ben Gurion University, Beer-Sheva

2005 - 2008

 

 

Hobbies and Interests
  • I enjoy running and riding my bike, preferably in a group

  • Playing guitar - both relaxing and creative

  • Traveling - there is nothing like experiencing new cultures, tastes, and views

  • Designing photo albums - after every major trip, I love to create digital photo albums in Photoshop. Let's me express myself artistically and tell a visual story to others

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